Aimpoint AB is the company that invented and developed the red dot sight, for which we are today the world-leading provider. Aimpoint sights are used in the civilian hunting and shooting markets, as well as by police and military forces. The company has over 570 employees and a turnover of approximately 2,3 billion SEK. Sales in the United States are managed through our American subsidiary, Aimpoint Inc.

Our headquarters are located in Malmö, with production facilities in Malmö and Gällivare.

Aimpoint is part of the Sandberg Development group. For more information about the company, please visit www.aimpoint.com/se

DIRECTOR COMMERCIAL SALES ROW

Join us on an exciting growth journey!

We are looking for an inspiring and commercially driven leader to take ownership of our Commercial Sales organization. This is a key leadership position where you will play a central role in driving growth, profitability, customer development, and team performance across multiple markets.

As Director Commercial Sales ROW (all approved market outside US), you will lead a team of experienced sales professionals and be responsible for developing and executing commercial strategies that strengthen Aimpoint’s market position and long-term success. Commercial Sales at Aimpoint encompasses expanding our presence in hunting, sport shooting, and personal protection markets by building strong customer relationships, identifying new business opportunities, and driving sustainable growth.

The Opportunity

As Director Commercial Sales ROW, you will report to the VP Sales and lead a team consisting of three direct reports. You will have overall responsibility for driving sales performance, developing customer relationships, identifying new business opportunities, and ensuring that the organization is aligned with Aimpoint’s strategic objectives.

This role combines strategic leadership with operational execution and requires a strong ability to build high-performing teams, drive change, and create long-term business growth.

Key Responsibilities

Commercial Leadership & Strategy

• Develop and execute market and activity plans for assigned markets and regions

• Establish and maintain a rolling five-year business plan

• Drive profitable growth and maximize market potential across all business segments

• Deliver accurate monthly sales forecasts and annual budget planning

• Collaborate with internal stakeholders to drive commercial excellence and market expansion

• Support strategic product development initiatives by identifying market opportunities and customer needs

Sales Performance & Business Development

• Develop and strengthen relationships with customers, distributors, and key stakeholders

• Drive sales performance to achieve and exceed revenue, margin, and profitability targets

• Identify and implement short- and long-term business improvement initiatives

• Ensure effective territory management and resource allocation across markets

• Support and develop sales strategies together with internal functions including Marketing, Sales Support and E-Commerce

Leadership & People Development

• Lead, coach, and develop a team of sales professionals

• Drive employee engagement, performance, and accountability

• Conduct performance reviews, salary discussions, and regular one-on-one meetings

• Build and maintain a high-performing organization through recruitment, coaching, and succession planning

• Promote Aimpoint’s culture, values, and leadership principles

• Identify development and training needs to ensure future business success

Cross-Functional Collaboration

• Work closely with Sales Support, Training, Marketing, Product Management, and other internal stakeholders

• Foster strong communication and collaboration across departments

• Drive organizational improvements, change initiatives, and best practices
  
  

Who You Are

You are a commercially focused and strategic leader with a strong ability to create business results through people. You have a passion for sales, customer relationships, and organizational development, combined with a structured and data-driven approach.

You thrive in a dynamic international environment where you can balance long-term strategy with operational execution.

Must-Have Experience

• Extensive experience in sales leadership within an international business environment

• Proven track record of driving profitable growth and business development

• Experience leading managers and sales teams

• Strong commercial and financial acumen

• Experience working with forecasting, budgeting, and business planning

• Demonstrated ability to lead change and organizational development initiatives

• Strong stakeholder management and communication skills
  
  

Skills & Qualifications

• University degree in Business, Marketing, Engineering, or equivalent experience

• Strong leadership capabilities with experience from people management

• Excellent business understanding and strategic mindset

• Fluent in Swedish and English, both written and spoken. Additional languages are considered an asset.

• Strong analytical skills and experience working with sales performance metrics

• Excellent communication and presentation skills

• Driver’s license (Category B)

Why Aimpoint?

We are driven by our core values: Performance, Innovation, and Commitment! - and we believe you are too!

Just like us, you enjoy having fun at work and find interaction with others both challenging and rewarding. Collaboration with colleagues and customers is a natural part of the job.

You can apply quickly and easily through our career page.

Questions?

Feel free to contact P&C Sr Recruiting Specialist, Sofie Selind, at: sofie.selind@aimpoint.com

Applications will be reviewed on an ongoing basis - so don’t delay!

Learn more about us and how we handle your personal data on our website.

Important Information

At Aimpoint security is a key factor and due to this, we perform a background check on all positions within the company before employment.